1. (comment from Twitter)

    This article is journalistically provocative. I’ve always found the National & particularly Istrian Tourist board very supportive.

    I have also found @hgk doing their best to promote Vina Croatia in UK see @RelishPr annual event Delfina London 6 Sept 2012

    makes a strong proposition of gastronomy & wine being a major tourist offering & promotes annual Wine Days.

    Sure there are issues with clarifying the brand story including regions, but work is going on and surfacing in communications.

    nyway a good swirling of the journalistic wine glass in the article that will help sharpen the debate :)

  2. miquel

    I should probably add an update that Istria is basically the only region in Croatia that is making an effort to develop its enotourism and doing it quite well. It could still really use a large boost in an official capacity beyond just the tourism board for the peninsula, though, as it will take it a bit to move it beyond people viewing it as merely an extension of Italy. Ironically, it’s probably the proximity to Italy that’s given it such a large boost to the enotourism section and gastronomy at large given that Italy really knows how to promote those things very, very well.

    I think that it’s difficult to get a completely fair shake of how the industry looks to a visitor or consumer though when you’re an importer like yourself or wine writers like we are. You (we) definitely get a much more regal, holistic treatment that to some degree I believe is still missing for the general public as there is no cohesive force tying all of this together and make the information readily available for everyone out there, especially the people without prior knowledge of Croatian wine.

  3. 8/28/2012

    I understand your point about the importance of the D.O. boards in promotion of the wines from a certain territory. I had some reservations towards these boards since in Italy many DOC and DOCG boards have failed to guarantee the quality of their wines. Therefore, you can find DOCG wines on supermarket shelves that are real shit. And I am a bit worried that people who would work in these D.O. boards would be appointed by politicians and we would get another useless administration that only spends tax money. But it is true, some regulatory body for every wine region is necessary. Istria has started with IQ stamp for Istrian Malvasia but it is not a nation wide project.

  4. miquel

    Yes, the issue of the DO being a bit “questionable” is always there. In
    dealing with the Empordà one, it’s definitely the case that they’re indifferent and not terribly useful in certain ways. Still, it’s very crucial to have some central organization for a region. But they don’t guarantee that all the wines are good. There are several wineries under that DO which have wines I wouldn’t drink if they were free. Still, they get certification.

    I look at it as less an indication of the wine tasting good and more that their production is done so with modern, clean systems. I think too many people have starting to treating these regulatory bodies as a certification of truly excellent, amazing products, when I don’t feel that that was their original intention. It’s like going to university. You may have the diploma showing that you’ve passed all the studies, but you still might be a complete idiot who is incompetent. Much like an employer who has to judge each individual person, the wines still need to be assessed by those looking in to their individual taste quality.

  5. Bill Oswald

    As an englishman trying to find wine information about Istrian wine,particularly, to bring a wine group to the area, and visit wineries, I can find very little about this area on line. i would appreciate suggestions.
    Bill Oswald.

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