Being in the wine
You know how January can be, you’re tired of your old place and so you close up shop at the end of December and start up somewhere else at the beginning of the year. It’s a common story for those of us who rent a house, but sometimes also for businesses as one of the small stories to slip by this month was that DO Tarragona moved their offices to Valls.
They did this to be closer to the majority of cellars in the DO (no points deducted if they don’t immediately come to mind) and it’s a pretty sensible move given that winemakers are often having to stop by the office to pick up this or file that. It was a similar story to DOQ Priorat who were initially based in Reus which is way, way outside of the region but with much better communication to the outside world. They moved in to a rented space in Torroja a few years back and after an extensive remodel of an old home, to their own very nice premises in what is the center of the DOQ geographically. Their old office is now Cal Joc which you should stop by for a bite if in the area.
But beyond geographical convenience, it just makes sense to be in the center of it all as you can’t really manage a wine region from the perimeter of it and it gives a greater, more holistic sense to the brand of the region as a whole even if that means a twisty commute to a small village every day. So, best of luck DO Tarragona. Here’s to hoping the move and being in proximity to other sites in the center of the lovely town of Valls will help to boost the profile of the region… and maybe update the logo as well when you have a chance?